TERZANI LIGHTING / VIDEO PRODUCTION
TERZANI LIGHTING / VIDEO PRODUCTION
Client
Un-Real Studio
Type
Video
Year
2021
For the Mizu project, Memento Agency produced, with the Un-Real Studio collaboration, a video for Terzani, an Italian luxury lighting brand founded in Florence in 1972, renowned for blending artisanal craftsmanship, contemporary design, and advanced technology.
Inspired by the natural refractions of water, Mizu is a customizable suspension lamp designed by Nicolas Terzani. Each crystal element is handcrafted, making every piece unique—just like water droplets—while the purest crystal enhances light refraction, creating immersive and poetic lighting effects within the space. The video production translates Terzani’s vision into moving images, highlighting the dialogue between light, material, and environment. Through refined visuals and atmospheric rhythm, the film conveys the brand’s aesthetic philosophy: an elegant balance between tradition and innovation, where each lamp becomes a sculptural object capable of transforming perception and space.